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Research papers

Relating internal and external data

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Anthony Dent
Company: Burke, Inc.
June 15, 1987
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Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/relating-internal-and-external-data